The Index was founded by Mia Juul, a strategist who blends fashion marketing, consumer psychology, and neuroscience. Her work is rooted in Human SEO, a method that treats people, not algorithms, as the search engines of modern culture.

We study how emotion, attention, and memory shape decision-making.
We build strategies that make brands memorable in human minds, not feeds.
Every project starts with data, but ends with empathy.
Our goal is simple: make your brand make sense to the people who matter.